One of the main reasons I will buy a book from one retailer over another is price.
So I wonder if most people do the same.
Another is availability and of course the app itself.
Up until recently, I read Kobo editions on a Kobo Touch or my desktop.
I kept the Kindle editions for desktop reading also since I don't have a Kindle device.
Now I can read both editions on the iPad, including the magazines from Zinio.
Now I am reading Skin by Mo Hayder with the iBook app.
I love the fact that I don't need a book light.
The last printed book I bought is Bones Are Forever
by Kathy Reichs.
She is one of my favourite authors, but I still haven't started reading the book.
That is why I am preparing my first publication as an ePUb edition.